Reassuring
the
delivery
room

With the goal of launching an accurate and reliable childbirth monitoring system and becoming the gold standard for delivery rooms across the US/ EU medical device markets, we developed a new strategy and brand language for this innovative solution built around 3 values:

• The Wisdom – A user-friendly, innovative monitoring system that offers delivery room practitioners the most accurate and complete real-time data required to operate, understand the full picture, and analyze it
• The Spirit A new delivery room reality, in which the practitioner focuses only on medical issues in order to make correct, on-time decisions, creating peace of mind for all DR participants
• The Energy Leading the technological revolution with a novel DR solution that is simple and effective, reducing hospital expenses and lawsuit rates