Applied
spectral
imaging

Applied Spectral Imaging provides top-notch diagnosis and imaging services for research and universities, digital pathology, quantitative analysis and digital metaphase finding – with end-to-end lab solutions from high magnification scanning to quantitative reporting.

Building ASI’s branding and strategy around the message “Every Diagnosis Counts”

Our goal was to reposition ASI’s imaging services as advanced end-to-end lab solutions that are relevant to the cytogenetic market as well as the relatively new pathology market, while highlighting 3 key values: Innovative effective partner − Attentive supportive partner − Devoted business partner

We implemented the new logo and icons for each area, as part of a new visual language geared towards customers who use ASI’s services in a home environment, outside of the lab.