Changing
the face of
oncology care

The 360 Oncology Care program at Sheba Medical Center in Tel Hashomer is a pilot initiative, evaluating outcomes such as improving quality-of-life parameters and reducing healthcare expenditures.

We created the company’s brand strategy, concept, logo and brand language, inspired by their vision, to create synergetic 360 support for patients and families, integrating complementary and conventional medicine with administrative services in a single therapeutic environment, with a uniquely patient-centered approach.

We implemented the new brand language into company’s marketing and print material.